What can I expect when I change Digital Audio Systems
Whether you are changing to a Smartcaster or other digital audio system, expect to be in new territory and allow time for the transition.
We’ve
reached the point in the development of digital audio that many stations are
replacing first-generation digital systems with new ones. There’s a common cry heard across the
country. The transition can be quite
difficult.
Digital
audio is a very young science. The
first digital systems for broadcast were introduced (By Smarts and Auddisk) in
1989, and massive changes have occurred with computer hardware since that
time. The result is that standards have
yet to fully develop, and there are no standards whatsoever for the software
that actually records or plays digital audio.
In
analog days, if you could run a turntable you could pretty well run any
turntable, and you didn’t have to budget time and effort for any
transitions. That’s not true in the
digital audio arena. Every manufacturer
over the last few years has developed divergent systems with little or no
operational relationship between them.
The ability to run one system doesn’t guarantee the ability to run
another.
Additionally,
digital audio files must contain data and instructions for the program that is
playing or recording them. These data sets are totally different from unit to
unit. A common question is “If I buy a
Smartcaster, will it play the audio I recorded on a …”
While
the answer is generally “yes”, it doesn’t tell the entire story. Smartcasters are quite diverse in the audio
algorithms they will play, including wave files, MPEG layer II, Mpeg Layer III
and APT-X as well as many older ADPCM formats.
That doesn’t mean however that a Smartcaster will seamlessly play all
audio recorded in that format. The
problem is in the data files and headers that accompany the audio files, and in
the numbering schemes that different manufacturers use. Expect to take a great
deal of time manipulating data from system to system so that the systems will
accept the foreign audio files,.
A
simple example is the numbering system for audio. Some units use only 4 digit numeric designations (7321) to
designate a cut. Others use 5 digits
(87654) Others use only letters (YTER) and still others will allow a combination
(M0234). There will be considerable
time and effort spent by the digital audio manufacturers representatives and
your staff to make the needed conversions before any of those files will play.
The
problem will carry over to your traffic and billing department, as well as the
program director, who will probably need to change numbering schemes in
whatever program you are using to produce music playlists. You may need to prepare both these
departments for substantial changes before you will have the situation in hand. An honest appraisal of the required time for
the transition is 2 to 3 months. It
gets easier, of course, the further you get into the transition period.
All
that having been said, you will inevitably, someday, need to update to a new
digital system. In addition to building
and supporting many quality digital audio products, Smarts Broadcast Systems
has developed an extensive system of providing help in the transition. You can depend on our company to be
available to help you across the chasm when that change occurs. We can do a lot to make it easier.